Audi has a strong brand positioning as one of the most luxurious car manufacturers in the world. The reputation of the company remains dormant in India as it caters only to the luxury segment. 'Technology, innovation and quality' are areas that the Audi never compromises on!
'Vorsprung durch Technik', meaning 'Advancement through Technology', or 'Head Start through Technology' acted as the fuelling energy behind the leading 'German', (typically as they rely on 'Technology'), and the strap line has been efficiently propelling the growth of the company since the 1970s.
Being present in about 110 countries, it branched in India in the year 2004. Now, Audi belongs to the cavernous Volkswagen Group.
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