One of Maruti’s premium cars, Swift [images] celebrates its fifth b’day but there is no symptom of it being got old in its look. It is, as a matter of fact, an expensive car but is an instant success on the lines of Alto [images]. It has overtaken its siblings A Star [images], Estilo [images], M800 [images] and Ritz [images]. The irony about Swift is that its close rival Hyundai’s Getz is on the phase out stage. There are 4.5 lakh Swifts on road and the waiting period for the vehicle is 1-4 months. Recently it upgraded itself with a new engine on both petrol and diesel variants.
The contrast picture of this Swift is that- it was viewed as a radical posture but as year moved on the word of mouth triggered its success. It has induced many world class car makers like Volkswagen(Polo) and Toyota (Etios) to match the superiority of Maruti. The demand is no shorter in the export market and the trend indicates that Maruti has to gear up to feed the demand, as the sale exceeded the target in the initial year in Japan. In Denmark it ranks at the third slot within 2 years with the distinction of highest selling car in 2006.
the actual target set by Suzuki in the domestic market was almost 50000 but the real figure was 61200. Swift remains the fourth largest selling car in India for the past three years. The sale of Swift in 2009 was 1.16 lakhs making it the car to reach the fastest milestone- 3 lakhs. The fuel is added to it to make the reputation high with the launch of Dzire, designed to replace the phasing out Esteem [images], two years ago. The executive officer of Maruti described this Swift a watershed which changed the style of Maruti and Suzuki forever. The car brought in a breakthrough in sedans with the deviation from the conventional models. The car has the reputation to be built jointly by the Indian engineers and the Japanese counterparts.
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