NEXA celebrating its first anniversary

Maruti Suzuki’s new automotive sales channel, NEXA has completed its first year of operations in the country. Within a time period of one year, 28,795 units of S-Cross and 71,230 units of Baleno have been sold through NEXA. By this, NEXA has contributed about 10% of Maruti Suzuki’s total domestic sales.

NEXA, one of the most important initiatives by Maruti Suzuki in its journey of transformotion, has redefined the car purchase experience in India. Launched in July 2015, NEXA has enabled Maruti Suzuki to attract new categories of customers to its fold. At present, the cars sold through NEXA are: premium cross-over, S-Cross and premium hatchback, Baleno.

Celebrating NEXA’s first anniversary, Mr. R S Kalsi, Executive Director, Marketing & Sales said, “NEXA has been created to address the needs of a new and growing segment of Indian customers. These customers are well travelled, digitally savvy and frequently experience five-star hospitality. They value personal touch and pampering in their purchase and ownership experience. Over half (51 per cent) of the customers who bought cars at NEXA were not customers of Maruti Suzuki at that point, indicating that through NEXA, we are able to attract new categories of customers.”

Elaborating on the road ahead for NEXA, he added, “To further enhance the purchase and ownership experience, we plan to provide customers enriching experiences beyond the showroom as well. We will curate new experiences around fashion & lifestyle, music and travel. These experiences will touch the lives of customers through international music festivals, fashion/styling sessions and long distance drives. Rather than limit ourselves to selling cars, our aim is to forge relationships over the period of ownership.”

Over 1,00,000 cars have been sold through NEXA. NEXA has rapidly grown to 150 showrooms across 94 cities. Maruti Suzuki plans to expand the number of NEXA outlets to 250 by March 2017. NEXA is expected to contribute 15% of MSIL sales by 2020.

Maruti Kizashi price list

Maruti Suzuki  today launched its most expensive sedan kizashi in India. The imposing front grille, compact and sleek exteriors coupled with exclusive interiors makes Kizashi stand tall among competing brands. The Kizashi aptly reflects the sporty DNA of Suzuki Motor Corporation in the styling and performance. Maruti Kizashi is powered by the celebrated 2.4 litre DOHC J–Series engine that ensures potent performance (maximum output: 178 PS @ 6,500rpm and a maximum torque: 230Nm @ 4,000rpm) while offering excellent fuel efficiency of 12.53 Kmpl (CVT) and 12.45 Kmpl (6-speed MT).  Maruti Kizashi will be available in ‘Snow White Pearl’, ‘Super Black Pearl’ and ‘Premium Silver Metallic’ colors.

Maruti Kizashi price list is as follows

Maruti Kizashi 6-speed manul transmission – Rs16.5 lakhs

Maruti Kizashi CVT – Rs17.5 lakhs

Booking for Maruti Kizashi is open from today. Customers can book kizashi for Rs50,000 and deliveries will star from March 2011

Maruti increases prices of alto,estilo,a-star,swift,wagon-r,eeco,dzire and SX4

Maruti has increased price of its popular car models. The details of price hike as follows

* Prices of the Alto, 800, A-star, Zen Estilo, Omni and Swift have been increased by Rs 2,000

* Prices of Wagon R, Eeco and Swift Dzire goes up by Rs3000

* Ritz witness a price increase of Rs1000 and SX4 by Rs5000

* Eeco saw a hike of Rs8000

Maruti kizashi to take on Skoda Laura and Honda Accord

Maruti will formally launch its Kizashi sedan on February 02nd. Maruti will import the kizashi as a CBU from japan and set to take on Volkswagen Jetta, Skoda laura and Honda Accord. The pricing of kizashi is likely to be between Rs14 – Rs18 lakhs. Kizashi will come in both manual and automatic transmission. Powered with 2.4L petrol engine this would be fastest Maruti ever launched.
“This (Kizashi) is our attempt to be future ready, as we believe the A4 and A5 segment (luxury) is going to grow. It is small at the moment but the way the economy is growing, this segment is going to be big,” Maruti Suzuki India Managing Executive Officer (Marketing & Sales) Mayank Pareek told. There are nine million Maruti Suzuki customers at present. Many of them want to move up and have been asking after the SX4, what next? What we are doing here is to provide them options in luxury segment,” Pareek added.

Maruti to produce 1.2million cars in 2011

Owing to growing demand for Maruti cars, Maruti plans to produce 1.2 million cars in 2011. “We are looking at producing 1.2 million vehicles in FY’11, as compared to 1 million vehicles produced in FY’10,” Maruti Suzuki Managing Executive I V Rao told. “Following the productivity improvement, we are now manufacturing 1 lakh vehicles per month for the last five months,” Rao said. The company’s manufacturing capacity will increase further when its second unit at Manesar commences production next fiscal, he said.

Apart from the increase in production, Maruti is also setting up test track and plans to hire 1000+ engineers to produce its future cars completely in India.

Maruti to launch seven models

It seems Maruti is planning to counter the offensive by competitors like GM, Ford and Volkswagen. Maruti plans as many as seven models in next 12-18months. We already reported you about the launch of Kizashi,SX4 diesel and new swift. Four more models will add up. The key point here is Maruti plans not only includes small cars but also MPVs and Sedans.

Call it an etios effect? Maruti plans to launch the new Dzire based on new swift platform soon. The new dzire will be sub 4-meter and will enjoy the tax benefit of small car. MPV based on RIII concept will hit the market by end 2011 or 2012 auto expo. Maruti RIII MPV is expected to take on the likes of Mahindra Xylo and Tata Sumo grande. Maruti also plans a diesel variant of gypsy or compact SUV (might be Jimny wagon). Maruti could use suzuki’s partnership with Volkswagen for its diesel requirement.  In addition to all these, Maruti also plans another small car in the alto segment. Cervo finally?? only time will tell.

Maruti to launch Kizashi on January 28

Maruti will make a bold step forward by launching Kizashi on January 28th.  Kizashi is the first luxury car by Maruti to be introduced in India. Maruti will import the kizashi as CBU (completely Built Unit) and could be priced upwards of Rs15lakhs. Kizashi will come with petrol engine 2.4litre, 4-cylinder engine. The same engine is currently used in Maruti’s luxury offering grand vitara. Kizashi would produce a maximum power of 185 BHP @ 6500 RPM and 235Nm of peak torque at 4000rpm. The engine is paired with 6-speed transmission.  Maruti kizashi will take on the likes of Skoda Superb, Honda Accord and Toyota Camry.