Volkswagen’s new sensation Beetle is on the good move with an advance booking of 170 but the company strikes its target of 300 units in 2010. The launch of this bug-designed car in December found instant response that VW has already started delivering the car, said its dealer in Ahmedabad. The cars are derived in shipments of 40 per batch and the first batch has already arrived with the next batch expected soon. The cars are imported as CBU with more than 100% duty.
Beetle is crafted with a single 2lit petrol variant, a 6-speed automatic transmission and costs Rs20.90 lakh (ex-showroom Ahmedabad). The distinctive design and effective brand-building features are the hallmarks of this car to become one of the most popular brands in the world in coming decades. Fiat 500, at Rs15 lakhs, found 62 owners since its launch some 17months ago.
VW has launched its SUV Tourareg in Ahmedabad for Rs53lakhs and is ready for delivery at a shorter waiting time. The Chakan plant near Pune has started the production of VW’s small car Polo and the car will be a 5-seater hatchback in the B+ segment (in the lines of Hyundai i20, Maruti’s Swift and Chevrolet Beat). All these efforts are exerted to secure 10% market share in the Indian car market by 2015, said VW’s official.