TVS Motor Company is in mood to deliver its two wheelers in a period of another two months from its Uluberia factory in Mahabharat Motors in West Bengal. The vehicles coming out of this will be on contract basis with just technical back-up for assembling these bikes. It is to be noted that TVS, the major two wheeler manufacturer in the country with major units in the southern region, has no units in the eastern region. The West Bengal unit will have the production of Star Sports motorbike in addition to other ranges in future. The initial target would be 1000 units a month and would be increased to 5000 units in later years thereby procuring an increase in the market share from 13% to 20%. TVS has framed plans for initiating LPG based three wheelers, TVS King, but with different brand, possibly Arjun, suggested by Mahabharat Motors.
The company has received a very good report for this three wheeler in West Bengal, with the government insisting on the auto-rickshaws to replace with LPG. Thus TVS has to strengthen its production base to deliver at least 15000 units against the required 35000 units. Mahabharat Motors is a JV between Indonesia’s Salim Group and Universal Success Enterprises Ltd, of Prasoon Mukherjee an NRI. The company has not made any production unit of its own nor any brand. The company has already invested Rs100 crore with an additional investment of Rs50 crore soon and the unit will have the manpower of 100 people. After finalizing the contract with TVS for assembling further investments would be implemented and the projected investment is Rs1200 crore for this Uluberia factory.