Honda Siel Cars has the munch of spirited news with splashing sale of City. The car, with its fascination, is ideally reserved as an initiator for the forthcoming market potential for Honda Siel. City is in direct confrontation with Jazz, and is priced @Rs8.8lakh-Rs9.5 lakh(ex-showroom Mumbai) as Jazz is Rs7.4lakh – Rs7.8lakh. Honda’s explorations in the small car segment will resemble Suzuki Swift and will be priced @Rs5lakh approximate. Many of the potential customers have the final say about the City sidelining Jazz and the company has been receiving some pleasing news about the sale of City. The comparative sales figures of Jazz are 2000 units in June which saw a dip in the subsequent months (1000 cars) whereas City could muster the sale three times than Jazz. The month of August seems to be a recovery period for Jazz in spite of the major drawback – its price. The reason is justifiable yet – the car Jazz possesses whole new features in a small car segment along with premium feel quite differing from the run-of-the-mill small cars. Jazz is in exact proportion to the definition of a small car – four meters with a1.2 lit petrol engine (for diesel it is 1.5lit). The company was willing to feel satisfied if the car would fetch at least half the sale of City, as both share 60% features as common and the benefit too is equitable for both the cars. Jazz is primarily targeted at the younger age group –preferably at 40+ years and other age group are also at the list and on the whole, the car scintillates everyone. The cost, as mentioned earlier, is not suited for the youth and on this aspect that City has got the edge. Thus, Honda is slowly capitalizing the market strategy for the next three years. Jazz is, on the other side, intended to the women sector with 22% in contrast to City’s 16 percent. Wondering aspect is that nearly 45% of Jazz owners are the ex-customers of Honda City, Civic, Accord, and CR-V. The net promotion of the brands bring some cheer to the company in its bid to the new small cars. The production of Jazz is shifted from the Rajasthan to Greater Noida in UP on global hit of the market. The company is focussing on localization and economic aspects. The Rajasthan unit will become the hub for global small cars.
Honda Siel Cars has the munch of spirited news with splashing sale of City. The car, with its fascination, is ideally reserved as an initiator for the forthcoming market potential for Honda Siel. City is in direct confrontation with Jazz, and is priced @Rs8.8lakh-Rs9.5 lakh(ex-showroom Mumbai) as Jazz is Rs7.4lakh – Rs7.8lakh. Honda’s explorations in the small car segment will resemble Suzuki Swift and will be priced @Rs5lakh approximate.
Many of the potential customers have the final say about the City sidelining Jazz and the company has been receiving some pleasing news about the sale of City. The comparative sales figures of Jazz are 2000 units in June which saw a dip in the subsequent months (1000 cars) whereas City could muster the sale three times than Jazz. The month of August seems to be a recovery period for Jazz in spite of the major drawback – its price. The reason is justifiable yet – the car Jazz possesses whole new features in a small car segment along with premium feel quite differing from the run-of-the-mill small cars. Jazz is in exact proportion to the definition of a small car – four meters with a1.2 lit petrol engine (for diesel it is 1.5lit). The company was willing to feel satisfied if the car would fetch at least half the sale of City, as both share 60% features as common and the benefit too is equitable for both the cars. Jazz is primarily targeted at the younger age group –preferably at 40+ years and other age group are also at the list and on the whole, the car scintillates everyone. The cost, as mentioned earlier, is not suited for the youth and on this aspect that City has got the edge. Thus, Honda is slowly capitalizing the market strategy for the next three years. Jazz is, on the other side, intended to the women sector with 22% in contrast to City’s 16 percent.
Wondering aspect is that nearly 45% of Jazz owners are the ex-customers of Honda City, Civic, Accord, and CR-V. The net promotion of the brands bring some cheer to the company in its bid to the new small cars. The production of Jazz is shifted from the Rajasthan to Greater Noida in UP on global hit of the market. The company is focusing on localization and economic aspects. The Rajasthan unit will become the hub for global small cars.