Facing the competition..
The sedan segment has become more competitive because of the entry of new players like Maruti SX4 and Mahindra Renault Logan. Especially, the Mahindra Renault Logan 1.5L CRDi and Swift 1.3L Diesel(because of the heavy interest rate,part of the demand in the lower-end of the mid-size market has moved down to the hatch segment) is giving Indigo a tough battle.
Tata Motors in February launched the Direct Injection Common Rail (DICOR) diesel engine version of Indigo sedan and the Indigo Marina estate range.
new heart for the base Indigo..
Now on May 17th,Tata Motors has announced the launch of its entry level common rail diesel (DICOR) offering in the sedan range with the Indigo LS version(the base variant).
The silent, 32 bit microprocessor based 1.4 litre, 70 PS engine with a high torque of 140 Nm offers the most contemporary diesel engine technology, featuring high pressure multiple injections, use of hydraulic and low friction mechanisms ensuring better combustion and more fuel efficiency.
The 16-valve engine has Dual Overhead Camshafts, which enhance the high end power output of the engine and a Variable Geometry Turbocharger (VGT), which minimises the turbo lag at lower engine rpms for improved driveability.
Attractive DICOR:
The Indigo DICOR LS version (the base variant) comes equipped with Heating & Air-conditioning as well as Power Steering. This model also features beige coloured interiors along with body coloured bumpers, and is being offered in six attractive colours. Now with the Indigo LS DICOR at Rs.5.25 lakhs, it becomes the country’s most attractively priced common rail diesel offering amongst sedans.
The Tata Indigo range has been a best seller in the entry mid-size segment since its launch in December 2002 and has sold over 150,000 cars till date.