Suzuki to launch 100cc bike and 150cc Lanza

Posted by admin at October 14th, 2008 under Auto News |

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Suzuki has revisited its Indian strategy and decided to enter the thin margin yet mass motorcycle 100cc segment. Atul Gupta, vice-president (sales & marketing) said that of the three new products the company plans to launch between now and March 2010, at least one would be in the 100cc domain. “Despite predictions to the contrary, the 100cc segment still accounts for 70% of the overall market so entering this segment makes sense.” Gupta said. Suzuki motorcycles is also exploring to synergise operations with Maruti Suzuki in raw material purchase and perhaps take it forward to joint product distribution.

Gupta also said that the company will launch a premium bike soon and another new bike would be in the market by March next year.  The premium bike called Lanza will be unveiled later this month (October). With the launch Lanza, Suzuki will make its debut into the highly competetive 150cc segment. Lanza will come with a 150cc engine that is expected to develop 15bhp of maximum power. Lanza will come with a six speed transmission and will host contemporary features like LCD console.

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  1. SATYABRATA BEHERA says:

    yeah!!! I confirmed from the suzuki dealers here in Bhubaneswar and each speculatively gave me the tentative date of launch as 23rd Oct 2008 Can some photographs be uploaded for bike lovers of LANZA!!!!!

  2. venkat says:

    THATS great, atlast we have a competetor to yamaha and pulsar. now i hope v have really good bike, its great news for suzuki lovers like me

  3. deyen says:

    hi, hello pls tell me when will launch suzuki gs150r (lanza)in goa & how much it cost on road . pls.pls. reply

  4. deyen says:

    when will goa launch suzuki lanza &price on road pls. reply back fast i like thise bike thanx

  5. sohail says:

    i want know cost of suzuki lanza 150cc. plz send pics and details on my id silentman.silentman@gmail.com

  6. Joby David says:

    Please send the updates in automobile industry to my e-ID

  7. Suchit Khandelwal says:

    thats gr8 i love it

  8. Suchit Khandelwal says:

    plz send the price list

  9. amitsoni says:

    plz tell me about price for suzuki lanza 150cc sport reply at my email add sonyamit@rocketmail.com thanks

  10. baig abdul karim says:

    i saw a advertisment here in saudi arabia that suzuki has launged a new sport model i need all the information of the latest bykes and their photes plz send me on my e-mail id:sajid_70086@yahoo.com

  11. jitender kumar says:

    hello g plz tell me suzuki lanza 150cc lanung to india

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