Skoda plans to conquer Indian market

You bought and conveyed! kudos to the Fabia owners for making india an important market for Skoda. The czech maker is buoyed by the success of Fabia but at the same time it realised the advantage of local production. Skoda which is perceived as a premium brand in India launched its first hatchback in January at a premium price of Rs8 lakh. It earned a rave review and has been selling good. However, Skoda has realised the advantage of local production. Our policy is not to import any vehicle in the country but launch only those vehicles that have reasonable prospects and numbers to support production here” Board of Directors Member (Sales and Marketing)SkodaIndia Thomas Kuehl said. Soon Skoda star producing Fabia here. But what’s more interesting is Skoda will not just restrict itself to premium segments. Skod will present in all segments and hopes to sell 1lakh units by 2012. By the end of 2008 Skoda will start selling Roomster MPV (Multi Purpose Vehicle) built on skoda platform. Skoda’s roomster will take on Chevrolet Tavera, Tata Sumo grande and Toyota Innova. An 1.9 litre TDI engine pumping out 105 bhp will power the Roomster in India. In 2009, skoda will roll out the Fabia combi – sedan version of Fabia. As with other Skodas a diesel engine for the Fabia combi might give the skoda a first mover advantage in the segment. The entry level D segment is currently dominated by Honda Civic and Toyota Corolla. Skoda also plans to launch a Yeti based SUV in Indian market in 2010. Unlike CR-V’s and Captiva’s Skoda, Yeti based SUV will be produced in India. “Yeti will also be produced and not imported in India,”Kuehl added In addition to all these, Skoda also plans a cheaper hatchback which will be out around 2012. The cheapest hatchback is mainly for developing countries like India and the hatchback will be priced around Rs4-5 lakh. . The czech is buoyed by the success of Fabia at the same time it realised the advantage of local production. Skoda which is perceived as a premium brand in India launched its first hatchback in January at a premium price of Rs8 lakh. It earned a rave review and has been selling good. However, Skoda has realised the advantage of local production. Our policy is not to import any vehicle in the country but launch only those vehicles that have reasonable prospects and numbers to support production here” Board of Directors Member (Sales and Marketing)SkodaIndia Thomas Kuehl said. Soon Skoda star producing Fabia here. But what’s more interesting is Skoda will not just restrict itself to premium segments. Skod will present in all segments and hopes to sell 1lakh units by 2012. By the end of 2008 Skoda will start selling Roomster MPV (Multi Purpose Vehicle) built on skoda platform. Skoda’s roomster will take on Chevrolet Tavera, Tata Sumo grande and Toyota Innova. An 1.9 litre TDI engine pumping out 105 bhp will power the Roomster in India. In 2009, skoda will roll out the Fabia combi – sedan version of Fabia. As with other Skodas a diesel engine for the Fabia combi might give the skoda a first mover advantage in the segment. The entry level D segment is currently dominated by Honda Civic and Toyota Corolla. Skoda also plans to launch a Yeti based SUV in Indian market in 2010. Unlike CR-V’s and Captiva’s Skoda, Yeti based SUV will be produced in India. “Yeti will also be produced and not imported in India,”Kuehl added In addition to all these, Skoda also plans a cheaper hatchback which will be out around 2012. The cheapest hatchback is mainly for developing countries like India and the hatchback will be priced around Rs4-5 lakh.

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