For the lovers of cars and races, the premium race, Formula 1 series of Grand Prix is a dream come true. The event, covering 5.14 km will be the topnotch race and be the fastest in the world by invoking elevations and thrilling overtakes. The Indian lovers are fortunate to have such event and the real event will be held on 30 October 2011, said its chairman. The event will include the schedule of Chinese Grand Prix in Shanghai and the Turkish Grand Prix at the Istanbul Park Circuit. This will make the contestants to be busy for almost 20 weeks of racing and they have to race against the time. To meet the challenge, the circuit is undergoing massive construction spree to be ready by May 2011 for the proposed inspection by the F1A officials. The Indian Grand Prix will be finalized by then when the homologation by this team was over. However, the event will be the third last race for the season and it will be time to wait and see how it would go off.

Soon, television screens will be filled with a thundering promo ads from Mahindra for its two wheeler launch. In order to create sensation and awareness about the product, Mahindra has devised this campaign, shot on Vallelunga Moto GP on the soil of Rome, Italy. The motif is to project the Italian looks for the vehicle and already the vehicle is undergoing quality test at the Italy centre before being imported to India. The message from the ad will have “Tested in Italy, Coming to India”. The ad will have the punch music from Mahindra’s usual tune for every ad.
The increased financial stability and purchase power among the higher income group may invoke car industry. According to a statistics revealed by Crisil, nearly 117 million households, with an addition of 60-70million households, will soon get opportunity to own a car in another four or five years. This will make the increase in the auto industry to 17-19% procuring Rs4.20,000 crore by that time, adds Crisil’s Research Director. Still, the proportionate equity will be 17 per 1000 car owners compared against 604 in Europe and 440 in the US during 2009 he further said. The research says that during the interim period of two years, by 2012, there will be an investment of Rs35000 – 40000 crore in the industry manufacturers and Rs20000 – 25000 crores by the component suppliers. The investment by the makers will be for launching new models and expansion drives to face the competition among themselves. The suppliers will invest to make up the demand spree for the makers.



