With launch of A-8 by this year end Audi to grab 30% share

Audi is expanding its business ventures in the Indian luxury car segment as it is increasing its dealer network to 18 for marketing its new launch A8 during this year end. Audi’s present share in the luxury car market is 24% at 1500-2000 units and now it is time for it to go for grabbing more profit said its Head for Indian operations. Audi’s target for the next four months from this September is 1000 units as there has been a sale of 1876 cars during January-August 2010 an increase from the last year’s 1128 units .In August the sale was around 250 units against 171 units during the corresponding period in 2009.

The brushed up focus will be on metros and Tier II cities, he added. On the lines of Volkswagen increasing its dealer from 10 to 18, Audi too contemplates on a similar move. The Head for India Audi said that the company is on the verge of accumulating more sales in the unrepresented cities like Patna and Bhubaneswar. By expecting 45% growth in 2011, Audi is on the move to erect showrooms in cities of Coimbatore, Ludhiana, Surat, Lucknow and Indore.

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