The banner of Nano as the world’s cheapest car will be little shakier now that the price may increase in a short while later. Tata has been forging ahead its tempo with this Nano for the greener aspects meeting the emission norms under BS IV. The company is however committed to the initial price of Rs 1lakh to the first lot of 1lakh customers. As on April 30, Tata has sold out 33875 units of Nano. The prospective rise of the car will be by Rs1979 – Rs2133 on the variants. This will make the onroad price to rise by Rs5000-Rs7000. Tata has asked the dealer to counsel the customers about the emission norms which made the company to hike the price.
However, Nano will be available in both the cities coming under BS IV norms – 13 cities under the norm and the rest of the country. The price change for the Nano BS IV variant will be intimated to the customers who have booked. If the customer is not willing to pay the difference amount he / she can cancel the booking, the company said.
As per the list of bookings 75% of the customers hail from non-metro cities, which do not come under the emission norm. The company is yet to dispatch the Nano of BS IV norm by the middle of this month. Tata is fully aware that the rise is no way beneficial to the company but has been forced to effect the rise to meet the norm. Tata does not want Nano to be exempted from the price rise.