To adduce its presence in the Indian car market, Mitsubishi is devising its strategy to introduce new models and refining of existing ones. As a result, there will be Lancer Evo X and two SUVs Pajero Sport and 2010 Outlander. The existing Lancer will be replaced with a new one and there will be new small car in few more years. Also in the list is the global Electric small car MiEV by 2014-15. The Head (Marketing) Hindustan-Mitsubishi said the company is aggressively slating the strategy to revamp the editions.
The New 2010 Outlander will be equipped with sport look and a 2.4lit engine at Rs19.95 lakh. Lancer Evo X GST will follow this and this will have 290bhp power emitted from 2.0 lit turbo charged petrol engine. This will be deemed as the most powerful sedan at Rs40 lakhs and will come with only automatic transmission. Pajero Sport with twin engine versions of 2.5 lit and 3.2 lit diesel at Rs20.69 lakhs will hit the news in September 2010. Pajero is set to meet the Euro IV norms and it will roll on till the new Lancer reached the show rooms. Hindustan Motors is a firm owned by A.K.Birla group and both are in the car market for more than 12 years.
The new Lancer is currently sold in Japan and the US and it will be rolled down in India by 18 months. In India, the old Lancer is on sale in Kerala and Punjab only at a cost of Rs12 lakhs for petrol variant and Rs15 lakh for diesel variant. This is expected to counter the likes of Honda Civic, Toyota Corolla Altis and the Chevrolet Cruze. However, the existing model costs between Rs7.13 – Rs8.11 lakhs. The company is exploring the possibilities of launching small cars to meet the Indian needs. The fuss is on the price in the small car market but the electric MiEV may fill in this category.
Mitsubishi faced a dip in sale in 2009 but the last few months are promising a growth of 8% in SUV segment. The company’s range in India includes Lancer, Lancer Cedia sedans, Montero, Outlander and Pajero SUVs. The sale of the conservative Ambassador saw a growth of 13% at 9374 units. All the future dealings will include expansion of networks with 52 dealers across the country. Currently there are 33 dealers and in future there will be 57 service stations from the current 37.