A Swift move by Maruti Suzuki has set a record entry into Guinness Record. The company made a parade of its sensational brand Swift [images], a number-342- that took it into World Record. Already Maruti has sold 4.5 lakh units of Swift in all these five years of its run in the car market. The parade took place in Gurgaon, while similar parades conducted at Mumbai and Chennai did not yield world record. With this parade, Maruti boasts the ever-growing popularity of Swift, and the happiness of 4.5lakh owners, said its Executive Officer for sales and marketing. Maruti produces 12000 monthly units of Swift from its Gurgaon and Manesar units. Still there is a difficulty in meeting the on growing demand, as waiting period has been stable at 2-3months for petrol version and 4 months for diesel version. The petrol version of Swift comes with 1.2 lit K-series engine as diesel version has 1.3lit DDiS engine.
The previous best such parade was held in London in 2009 where 1450 units of Minis were in picture marking the 50th anniversary of BMW’s small car. Similar parades by Ford and Volkswagen with large number of cars too entered into records, but not with single brand cars. Last February, Ford gathered in its car rally some 586 units in South Africa. In April, 460 VW cars, largely Gol, brought in for parade at Sao Paulo in Brazil.