Mahindra & Mahindra (M&M) on November 22nd said it has launched a new variant (customised version) of its utility vehicle Scorpio at the Autocar Performance Show in Mumbai. Autocar performance show 2007 which kicks starts today and will last till 26th November. The customised version of scorpio to be called as ‘scorpio first’ is specially designed and built in partnership with renowned automobile designer Dilip Chabbria. Scorpio First features most business class comforts. Scorpio First has leather interiors, motorised sofa arrangement, a bar, a coffee maker and a walkie talkie unit to converse with the chauffeur.
Besides the apparent new exteriors the Scorpio First highlights features such as leather interiors with custom colour coding of choice, motorized sofa arrangement for unparalleled comfort, private area divided by motor-operated glass partition, a bar within along with a chiller, a coffee maker as well as a walkie talkie unit to converse with the chauffer. Other comfort features in the new ‘scorpio first’ includes a DVD cinema and audio system with an LCD screen supported by world class speakers as well as a play station. The Sofa arrangement in the scorpio first also houses neatly stowed away folding tables and the roof lining is also complimented by diffused lighting and reading lamps on either side. Mahindra First also features a reverse camera with sensors and electronically controlled outside rear view mirrors.
Mr. Vivek Nayer, Vice President – Marketing, M&M speaking on the autocar show said, “The Scorpio First customized vehicle showcases the aspirations of our high end customers. It is a reflection of their success and rising lifestyle needs. Built on a regular Scorpio, the Scorpio First epitomizes luxury in every way. It represents Mahindra’s intent to offer customized concepts of a high specification and detailing for its high end discerning customers.”
more action in the autocar show
Fiat will exhibit the much expected grande punto hatchbackin the autocar show. Hyundai will exhibit its santa fe in mumbai. Already, Hyundai has said based on the customer reaction it will decide whether to launch the car in india. General Motors will also exhibit its Hummer H3 in the ongoing show. Yamaha will display th soon to be launched R1 in the show.
4X4 track
M&M also inaugurated a 4X4 track. This is the first time in India that an automobile manufacturer has created a 4×4 track to give visitors a first hand experience of the vehicle’s capabilities. The entire track was created specially – interspersed by water bodies, slush and gravel to give enthusiasts a real time feel of off-road driving. This unique 4X4 track at the Autocar Performance show has been devised in line with M&M’s endeavour to reinforce its heritage & offroading equity. Mahindra & Mahindra has been at the forefront of manufacturing tough and rugged vehicles which can be taken off-road. Its heritage goes back to the days of when it used to manufacture the Jeep in India. From the eons of the MM 540 and the Classic, M&M has constantly kept the fun factor alive in its vehicles by paying tribute to the off-roading enthusiasm of its customers. Mahindra & Mahindra have been organizing the Great Escape event on a regular basis around the country in places like Rajasthan, Goa, Siliguri, Munnar etc. Meant to be a small get-together of Mahindra owners for a day out off-roading, this event has become an integral part of the Mahindra culture. These events have become off-roading jamborees with as much song and dance as mud, slush and sand.