Mahindra and Mahindra Ltd on Wednesday launched a special edition of its sports utility vehicle Bolero here. Mahindra and Mahindra will sell only 1,000 units of this edition in the country. Vivek Nayer, vice-president, marketing, Mahindra and Mahindra, launched the edition by presenting the keys of a special edition Bolero to cricketer Robin Uthappa. “2007 has been a spectacular year for India in terms of sporting achievements. Robin Uthappa epitomizes this sporting success and the true spirit of Bolero, i.e. to ‘Take on Anything’. Robin is a role model for the younger generation and one of Indian cricket’s leading stars today. The new Bolero Special Edition, with its sporty looks and plush interiors is an apt choice for this dashing cricketer. The Special Edition is based on extensive customer feedback and is meant for the young, urban customer who likes to stand apart from the crowd, with his taste for elegance and style” Nayer said on the occasion. “The Bolero should be a great drive and I am looking forward to drive it both in the city as well as on long road trips,” said Uthappa. The limited / special edition variant of Bolero Multi-Utility Vehicle (MUV) is priced Rs 5.98 lakh (ex-showroom, Delhi)
newly added….
Bolero sleek and sophisticated appearance is enhanced with its dual tone exterior of Java Brown and Mist Silver, which is exclusive to the Special Edition. This combination is echoed in the new look spare wheel cover on the rear of the Bolero, along with Special Edition branding. The subtle body graphics on the sides and bonnet of the Bolero special / limited edition add to the designer effect, while the front fog lamps and aluminium mesh inside the front grille and bumper give the SUV a rugged appeal.
The smart exterior of the Bolero special edition is further complemented by its plush interiors. The rich, European leather upholstery in beige with premium black lining and Special Edition branding adds a touch of class, while the CD-MP3 player with four speakers and a USB port keeps you entertained through your journey. Bolero special edition also features a new centre-faceplate which sports a glossy wood finish.