Ford Motor which recently announced its decision to invest Rs 2,000 crore ($500 million) in its Indian operations today said that it would launch a small car in India by 2010. Ford also said the Indian small car will not be a all new small car but a car built on its existing platform. “I can safely say we will be using the old shared technology concept. You cannot go from standing start to delivery in two years,” says Mr Arvind Mathew, Managing Director & President, Ford India Pvt Ltd. It seems that Ford will follow the same strategy that it adopted for developing and launching the Fiesta in India. unlike we expected Ford’s small car is not going to compete with Honda’s Jazz or Skoda’s Fabia. Ford small car will slot in the B segment in which Maruti Suzuki’s Swift rules. “The new small car would be priced lower than the Ikon, Ford India’s entry-level mid-size sedan which is selling around 5 lakhs,” Arivnd Mathew added.