As part of its brand building exercise, Fiat will launch its new 500 cinquecento in India in July. Fiat’s new 500 cinquecento is called as “ipod of cars” in western countries. The 500 will be imported as a completely built unit and would serve as an effective brand advertising initiative before the launch of the mid-size sedan Linea in September. Fiat will also launch the Bravo in India. The 500 cinquecento is expected to be priced around Rs15 lakh. In september Fiat will come out with its much expected Linea Sedan. The grande punto hatchback will be launched by December 2008 or earley 2009. Fiat is also working on CNG variant of Palio.