Fiat defers the launch of Bravo

On account of slowdown, Fiat has deferred the launch of Bravo. Fiat earlier planned to launch Bravo as part of its brand building exercise for its second innings in India. Fiat has already launched Linea and 500 cinquecento here. On June 17th it will launch the Punto. But Fiat cites the lack of interest among cars for cars which are pricied over Rs 20 lakh.  “We wanted to launch the Bravo but put it off because of poor market conditions. Anything above the C segment (mid-size cars in the Rs 7-10 lakh range) is not selling,” Mr Rajeev Kapoor, CEO, Fiat India Automobiles said.  However Fiat adds that it would launch the bravo when things begin to look up for expensive cars.

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