Malaysian 2-wheeler firm gears up for foray

Malaysian two wheeler company Demak has in store large for Indian roads as its scooters and motorcycles are geared to run in India soon. The company’s global platform consists of e-bikes, scooters, mopeds and bikes but for India, it is beginning with scooters and bikes, said its official. In a market witnessing a sale of …

New variants from Maruti

In a bid to regain its stronghold in the Indian car market(50%rough) Maruti Suzuki is introducing new variants of Wagon R, Swift and Alto. The move is to counter the turbulent entry of world leaders -like Toyota, Honda and VW- into the small car market. Maruti’s strategy raises many eye brows- the industry has so …

Auto Expo to be bifurcated next year

The recently concluded Auto Expo at New Delhi pinned down the strategies for the coming year- the bifurcation- one for bikes and cars and another for commercial vehicles like trucks, buses and parts in simultaneous phase. This is in the style of German Automotive Industry, Hannover for CVs and Frankfurt for cars and bikes. The …

Bajaj plays the fiddle with brand strategy 2

Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …

Auto Express ran to a free hit of streamers

The week-long fiesta at New Delhi for the auto lovers saw the curtains down after displaying the charm and fantasy to over 2 million visitors. The Expo, with 2105 exhibitors, provided platform for the launch of 25 products from domestic as well as global sector which is a surpassing aspect, compared to the earlier ones. …

Bajaj plays the fiddle with brand strategy

Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …

Volkswagen

The German car company Volkswagen has made it clear that its ensuing Polo will offer everything in customary aspects including accessories, safety, sporty and entertaining features. These , along with factory-fittings, will be carried out at the dealers’ premises at the time of bookings, said its Chief GM. The car, which will come in March …

Chevrolet Cruze Automatic

You read it first at vicky.in We expected the Chevrolet to shocase the Cruze Automatic (AT) at the auto expo but it was not shown. Yet, Cruze Automatic has already reached some of the GM india showrooms. There is nothing to differentiate except for the AT badging at the back and the transmission. The Cruze …