The campaign slogan from Yamaha , “win win win” has successfully pricked up among the customers. The campaign focuses the entire range of products- R15, Fazer, FZ series, Gladiator, Alba, G5, and Crux. The campaign will be in force from Sep 1- Oct 31 in which the customers are at liberty to have a test ride and leave with Yamaha key chains. For the buyers of any Yamaha bike the free gifts include Yamaha cap, scratch card to win Rs3001 in cash and a trip to Thailand.
The India Yamaha has a good niche of sales in last month(19508units)compared to the same period of 2008 – (11974 units). The company sees further sale boost in the festival time as the customers have started pouring purchase of Yamaha range of bikes. The most significant among the recent launches is Fazer for its superior technology, excellent delivery and quality. All these prospects made the strategy “yes Yamaha’ possible and paved way for the company to go in for Yamaha Bike station for the customer care for which more dealers have been identified.