To cash in on the IPL craze, Volkswagen today launched special IPL edition of Vento sedan. IPL edition of Vento comes with IPL logo in the vento – C-pillar, front seats, scuff plates, door mats and the boot lid. Vento IPL edition 1.6L petrol variant also gets touch screen music player with built in micro SD, USB Interface, Navigation System, Ipod & Bluetooth connectivity, interface for parking CCD/ RSE/, NTSC or PAL compatibility.
Vento buyers will also get Volkswagen and IPL branded cricket bat and ball (finally a competitor for Hyundai). Sales of Volkswagen Vento IPL edition will begin in the first week of April 2011. This special edition will be available for two years since that is the current contract deal of VW and IPL. Commenting on the introduction of the Vento IPL Edition, Mr. Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “The award winning Vento was specially designed for the Indian customer and has become very popular since its launch last September, hence, the perfect choice for an action model for this market. The Vento IPL Edition adds to our existing line-up as we continue to strive to give our customers innovations and at the same time value for money in our products.