Hyundai is at its peek and the sense of joy prevails across the company. When a reporter asked about the sluggishness in the Indian automotive market HS Lheem Managing Director, HMIL replied with a smile saying “We are growing at 41%”. The reason is – Hyundai-Kia has become the world’s fifth largest automaker outselling Nissan and Honda. In India Hyundai has regained the No.2 spot in the overall market share beating Tata.
But all this is possible because of the success of the models like i10. The i10 has changed the fortune of the Hyundai Motors. In India, Hyundai has begun the second innings in India with this cute car. To further augment its excitement and to meet the strigent Euro 5 emission norms, Hyundai has come up with a new engine called Kappa for the i10. Hyundai has also launched a sportz variant of the new i10 kappa to suit the performance conscious customers. Clearly with the Kappa engine Hyundai wishes to extend the reach of i10 and want to lure more upmarket buyers.We interviewed Mr.Aravind Saxena, VP Marketing and Sales, one of the chief architect of the Hyundai India. He is very happy with the success of Hyundai’s ‘i10’ and he revealed the secret behind the sucess of i10. He also spoke about the future of Hybrids in India and about the launch of i20. Catch the interview here.
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