The failure cannot resist the push along the path and the revival is not a matter of serious concern. This is what exactly happened when the CEO and Chairman of Renault conceded the deal with Daimler. The global market is flooded with the ebb and low of the marketing from the giant killers like Toyota Motors, VW and Ford. He made a meaningful desire to bring in Daimler to counter the likes of Mercedes in terms of vehicles, engines and electric vehicles.
Renault has been on the limelight with lot of repercussions- the Russian government demanded a cash injection into Lada maker AvtoVAZ. Renault enjoys 25% stake in this project and the worst hit in India in the pact with M&M regarding Logan. Renault’s entry into China is on the vogue end. The government in France expressed its reliance on Renault for the sake of producing a new Clio small car to Turkey.
Further, the value in the stock market too was not on healthy trend, taken the net value of Nissan and Swedish Volvo. Ghosn’s strait became inferior to that of Sergio Marchionne’s deal with Chrysler. However, Ghosn succeeded in convincing the too hesitant Dieter Zetsche of Daimler. This is because of the departing of the deal between Daimler and Chrysler on a costly deal. Ghosn has by now become a star stud for the European car market since he has lot of long term visions rather than solutions for current problems.
He took the first initiative in small cars and electric versions, and was transparent to acknowledge the power of competition in the market. the Brazilian native, born to Lebanese parents, he had a good schooling in Beirut, guided by Jesuit priests. Then he had a sound learning in Paris, where he could get acquaintance with his current deputy Patrick Pelata. He had an opportunity to get exposed to production-line for making tyres with Clermont-Ferrand in Central France. From then there was no looking back- plant manager, research head, and boss for Latin America in Brazil.
He was responsible, as the head of the North American operations for Michelin, to coordinate Uniroyal Goodrich. Fortune smiled at Ghosn at the demise of Edouard Michelin, only to take up the position in the board of Renault in 1996. Ghosn had the task of reviving the scope of tie-up with Nissan. He was bold enough to shut down the unit at the cost of thousands losing the job. Thus he earned the reputation of a business superstar in Japan, focused by media much and had the niche of comic biography. Ghosn has a tough time spending time with his family- wife, four children. He shunts to Paris, Tokyo and the US.