The recall of some of its cars has nothing to do its business in India for Toyota, said its MD. The incident gave a good chance to revive the quality to do better, he added. The move comes in the lines of the launch of its small car Estilo, which is expected to drag more business for Toyota in the coming days. The company is eying on a decent share in the market by 2015. There will be fool proof test for the quality and nothing will be left over, he asserted.
Toyota was fortunate to gain from the recall, since India gave a red carpet to the small cars from the company. The company is on the verge of aggressive penetration in the small car industry. This is best reflected with the move of Eltios in India and the rest of the world. Toyota Q, as it is termed, is set for the potential customers, especially the youth. 60% of Toyota’s cars are on the chauffeur-driven models –Innova, Altis, Camry and Fortuner.
But the Etios is certain to make a wave among the youth, due to its much space and style. Further plans are there to pull more crowd through the small cars in the lines of Daihatsu. Etios is exclusively targeted at the Indian customers despite delayed arrival. The MD was confident of succeeding with this Etios, in the similar strategy of IMV Program in Thailand. He personally expressed that he would concentrate more on this Etios on par with IMV. The JV Toyota-Kirloskar is keen on focusing more on exporting cars made in India. Simultaneously, assembling units in overseas will also be on the process.