Among the global car players in India, Renault has drafted a well-defined strategy to mean its business here. It has fueled its plants for launching 5 new models before 2013. For this purpose, the Chennai plant is getting a revived vigor to meet the ensuing increase in retail network. Renault intends to gain much even from every minute, as evidenced from the remarks of the company’s CEO, and other top officials. For Renault, India is a most important country, which is proved that even China has been sidelined in priority. It is to be remembered that China has the potential of 7 times more than India in automobile field. Renault is now much relieved from the hiccups it had with the JV from M&M for Logan. The Logan episode taught a lot to Renault and now the focus is mainly on the future, the official said. The top priority will be for providing its cars with what customers seek, fulfilling the concept of local solutions to local problems.
The JV with Nissan will be able to deliver 4 lakh units by 2015 from its Chennai plant, whereas Nissan’s improved efforts indicate that the target may get its due early by a year. Nissan is riding high on the European markets and the need forces to increase the production in another two years. Renault ascertained that it will be able to roll out Koleos and Fluence in 2011. The tone of contention between Nissan and Renault is on the divide of market- Nissan preferring export market while Renault voting for local market. Nissan believes that the markets of South Africa and Asia-Pacific would boost the volume in years to come.