The operative Bharat Stage IV emission norm cannot force the phasing out of General Motors’ Tavera. Though the car cannot be pressed into service in the 13 metro cities earmarked under the norm, the rest of India still spreads the red carpet for. GM is in not a position to meet the demand and is convincing the customers who are waiting for more than a month’s time. There is a proposal to find out a variant of BS IV in this Tavera but with no time bound.
The implementation of this BS IV norm by the Government of India has made a deep insinuation among the car makers. GM has abode by the norm and has withdrawn the sale of Tavera in these 13 cities but has focused on the other cities where the reception is galore for this car, said the Director and VP of GM. He added that the Tier II cities have been giving a sharp increase to the sale, 60% with the sale in last month reaching 1700 units of Tavera against the demand of 1700-1800 units.
The capacity of the company is 1500- 16000 units from its Halol plant. This Halol unit has the installed capacity of 85000 units spread to 3 shfits but is working under a single shift. With the second shift already started functioning, the Halol unit is making 180 units a day and the new third shift is allotted the production of LCVs. GM is in alliance with the Chinese SAIC for making LCVs. Halol brings out almost all the major brands of GM in addition to the one at Talegaon.
GM gets 10-12% of the net sales from Tavera with the facelift variant coming at Rs6.3 lakhs.