Tata receives 2 lakh bookings

Finally the number are out, Tata Motors has said that it has received at least 203,000 bookings for the Nano. The bookings represent about 17 percent of the 1.22 million passenger cars sold in India. Out of the total bookings, 70% were financed and the rest were on application through cash payment.  The bookings amount to almost Rs2500 crores. Significantly,  4,000 cash bookings were made online through www.tatanano.com. The Tata Nano website recorded 30 million hits from the date of launch of the car to the closure of the booking period (25 April, 2009), receiving nearly 1 million hits a day. About 14 lakh people walked into Tata Motors’ showrooms, Croma and Westside stores across the country, the company statement said.  Out of the total bookings, the base version accounted for 20% of the bookings, followed by the CX variant at 30% while the remaining 50% were for the top-end LX variant. Tata will begin deliveries in July 2009 and are expected to be completed in the last quarter of 2010.

Published by Karthick Annamalai

Karthick Annamalai

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