To have an identity of its own, Tata Motors is entering into green fuel mission for its JLR models. The move will envisage a reduction of CO2 by 25% and will cover up factors like changing norms of emission, taxation and expanding fuel price. The mission will be targeted for 2014 , backed by technology and proper strategy, said the communiqué from Tata Motors. The proposal might be trialed for its two ongoing projects- Limo Green and Range-e of which the earlier is a hybrid XJ coming with a 145kW, and a motor torque of 295. The vehicle is fitted with a 1.2 lit petrol engine and the assurance is there for a fuel efficiency upto 57 miles /gallon which equals 10km per litre. There will be emission of carbon dioxide to 120g/km even at the top speed of 110kms/hour. The other one , Range –e is a diesel version coming in the shadow of an SUV but would run on whole electric fuel to reduce emission rate.
These are a part of Tata’s emission reduction mission for JLR range of vehicles, after availing a loan of 340-million pound from the European Investment Bank. The loan, on amortising basis, will be for a period of 8 years which can be utilized for R&D of JLR projects, mainly emission reduction. Tata believes that green technologies make it get rid of rise in fuel and emission regulations. In addition, the premium vehicles are tend to be projected as enviro-friendly and eco-protection. This is why most premium vehicles and SUVs are adorned with a downsized and electrified engines. The similar situation prevails in the sector of conventional SUVs too. Commercially, Tata is aiming to increase the dealer number in the country to push more JLR ranges. Tata is spreading its wings to China later this year in addition to an existing purchase office , amidst its plans to retain the low cost domestic sourcing. JLR is on the roads of major markets under Jaguar XJ brand and by next year there will be a launch of Range Rover. Tata has drafted the future map for JLR with new models in another three years.