Tata do not want to be a sleeping giant any more. World’s fifth largest truck maker plans to offer luxury bus to take on the Volvo and Mercedes. Considering its own reputation and powerful competitor brands, Tata has carefully choosen its spanish subsidiary hispania to venture into luxury bus market. Divo will be first luxury bus from Tata. “Divo will compete with Volvo and Mercedes luxury buses,” Mr Ashish Tandon, Marketing Head, Tata Busses, said,
“As of now, five Divos are under trail run on the Indian roads. With Divo, we will directly compete with Volvo and Mercedes on the basis of an international product at an Indian price. So, you can make out that we will be 10 per cent lesser expensive than our competitors,” Mr Tandon added. Tata has set an ambitious target of selling 300 buses in the 500 units/yr market. Meanwhile Mercedes recently launched a special brand called Bharat Benz to roll out trucks and buses. Market leader Volvo plans to launch hybrid buses in India