In a bid to rescue the falling sales, Tata Motors has come up with an interesting marketing scheme “Swipe & Drive Away”, which allows Customers to Purchase Tata Nano by swiping their Credit card. Customers who are purchasing car using this scheme can drive the car on the same day of purchase. Tata Motors has partnered with Axis Bank, HSBC Bank, ICICI Bank, Kotak Mahindra Bank and Standard Chartered Bank for the scheme, which can be availed of at 75 Tata Motors dealerships in 26 cities for this scheme.
This offer will enable customers to own a car in the fastest and hassle free manner. With the introduction of this offer, consumers get the benefit of converting the entire amount on the credit card into interest free installment, spread over a period of 12 months and manage monthly cash flow better
said, Ranjit Yadav, President – Tata Motors Passenger Vehicles