Royal Enfield plans to revamp its entire product range being offered for the export markets like USA,UK,France and few other european countries. Royal Enfield currently offers Classic and Electra models in overseas market. While the Electra will be replaced by a new model the classic will be given a facelift. The new bike is designed on the likes of a ‘leisure cruiser’. Royal Enfield jointly developed the new design with an independent design studio in UK. The facelifted will be also be launched in 2009 and it will suit the new generation of classic design and styling.
Royal Enfield will showcase the new models at the upcoming Birmingham motorcycle show and start selling them in 2009. In 2007 Royal Enfield showcased its new 500CC Fuel Injection engine. The new engine unit is called UCE (Unit Construction Engine) as engine,clutch and gearbox is built in a single compartment. The top end models which is being sold in UK comes at Rs3lakh and the bullet maker plans to price the new models at a premium over the existing bikes.