A cat has nine lives and so is Ambassador from Hindustan Motors. The once famous car of the Indian roads, which has been in frequent exile from the market, is getting a new lease of life. Hindustan Motors said it is contemplating on the revival of the car during 2011 by refining it with new dimensions in terms of engine and accessories. The car has its lineage from Morris Oxford series III (Landmaster) and series III (Ambassador). The company is making this series to boost its net sales in addition to the existing model of Ambassador. The chairman of HM said that the new version is to have a retro design and the engineering back up of sporty cutting edge technology.
The car will pose a comfortable nature and will reflect the real value for money with the exteriors to be designed from the experts from Europe. It may resemble the existing version but the changes will definitely attract the customers, he added. The new car will be fit with BS IV compliant engine and will be kept ready for BS V 1.5 lit and 2 lit diesel and petrol. The car will yield good fuel efficiency and each aspects of a good car will be available matching the best cars in the market. This new Ambassador will add a new dimension to quality and reliability on the Indian roads.
The car will be ready for trial drive in January 2011 so as to be on road during July 2011 the commercial production may commence.