is auto majors betting on film stars?

Monsoon rains will make demand for motors more sluggish so auto companies are set to step on the marketing gas by roping in film stars as their brand ambassadors. Traditionally starting july this quarter is believed to be lean period for both two and four wheelers so a dash of filmy spice isn’t at all …

Bajaj’s new car and ducati acquisition

Bajaj’s Ducati or Bajaj Triumph: Bajaj Auto ltd is looking for a big-ticket acquisition in the European motorcycle market to increase its product line-up of high-end bikes. Bajaj is targeting two cult bike companies, Italy-based Ducati Motor Holding SpA and Triumph Motorcycles Ltd of the UK. Bajaj Auto has been looking for an appropriate acquisition …

Bajaj pulsar 220cc DTS FI

clever strategy… It’s a clever strategy followed by the manufacturers/film makers to familiarize their experiments (except the core) among common man before their big release. The interesting gain in this strategy is it also fetches the much needed hype. Bajaj has done the same for the pulsar 220cc DTSi FI – except the fuel injection …

French motoGP

photos:  vermeulen/de puniet who lost the chance to make history/stoner – leading contender for 2007 champion   Suzuki’s Chris Vermeulen enjoyed his maiden MotoGP win in a rain-swept French Grand Prix at Le Mans. The Australian was followed home by Marco Melandri while Casey Stoner’s third place increased his lead over Valentino Rossi in the …

Bajaj new Discover 135cc

Another Jaadoo! Following the Splendor’s and the Pulsar’s family, the jaadoo family gets a new member. It’s new Discover 135cc. Unlike the 100cc segment, the 135cc segment has intermittent stops. Hero Honda’s Ambition and Yamaha’s RXZ were offered in this 135cc segment but stopped later. Bajaj has now launched a variant of Discover in this …

Xenitis new 125cc bike – the ‘Xpression’

Xenitis first motorcycle: The first two-wheeler manufactured in West Bengal was rolled out on April 29th by the Xenitis Group. The 125cc motorcycle is named e’Xpression’.   Engine and Powertrain: The ‘Xpression’ develops maximum power 10+bhp at 8500rpm and a peak torque of 8.4Nm at 7500rpm. According to the spec, the maximum power can be …