The ongoing project between Bajaj and Renault-Nissan is designed to fulfill the corporate’s individual needs. Bajaj will roll down the small car as its own product and would not mind about the product ranges coming out from Renault-Nissan platform. This will facilitate the buyers who can get more access to choices at the small car rate – Rs2.5 lakhs. Bajaj may place its product at the midrange of Tata Ace and Mahindra Maximo. The scheme of this small car was devised on 50:25:25 among Bajaj, Renault and Nissan. However some modifications were to be effected to bring the project into reality. Hence the car coming out of this project will be dominated by the brand reputation of Renault-Nissan and Bajaj will just have to wait till it gets its turn to go on its own.
The role of Bajaj is clear that it will have a job assigned on plant – modeling, offering marketing strategies. At the same time it will also look for the prospects of its own design so that both the alignment will seek prominent presence in the export markets. Renault-Nissan has come out with this small car project on the success run of the world’s cheapest car Nano. The distinctive feature of the new car, according to Bajaj, would be the mileage- 30km/lt. This was assured at the display session at the Delhi Auto Expo this year beginning. Renault-Nissan is keen on making the presence and to penetrate the global markets; while Nissan prefers to have the market deal in its strong bases, Renault looks for the prospective lands
of the world.
Except the cost factor, Rs2.5lakhs, every other thing is to open share that the product may offer. Nissan sees this venture as an exclusive attempt from the Renault camp as there has been another JV for Nissan with Ashok Leyland. The members of these marketing team gather sensible feelings from the owners of Alto and the feedback may have a big say in designing the small car. With this small car project, Renault’s presence is in two ultra low cost cars and this project among Nissan-Renault and Bajaj came to exist after a two year tussle over several factors.