Maxximo, M&M’s sub—2-tonne mini truck is launched in Tamilnadu recently. M&M’s assessment for this vehicle is 2500 monthly units out of which Tamilnadu is expected to contribute the major share. The reasons cited for Tamilnadu’s contribution are well planned retail set up, increased urbanization and extended infrastructure and construction. With the previous launches, M&M has secured 20% share in this segment.
M&M is making this launch as an experimental phase before going pan-nation, said its Chief Exective. Currently Tata Ace is dominating this segment and Maxximo may give tough fight for Ace. M&M’s Chakan plant, where this Maxximo is to be made, will be increased with production of 3000 monthly units on single shift from the current 2000 units. The production may increase in the event of more demand for the vehicle, he added. The BS IV based Maxximo will cost Rs3.03 lakh on the lines of Ace, said its Senior VP for marketing and sales. The vehicle will have a 2 cylinder CRDe engine containing 4 valves on single cylinder. The operation cost is highly meager, at Rs3500 for a run of 4000 km per month. Maxximo offers that much of fuel efficiency and economy. The carrying capacity too is splendid.