Maruti Suzuki’s new Grand Vitara

Maruti’s new SUV for India:

India’s successful auto maker Maruti is slowly moving up the value chain, it wants to establish dominance in higher segments. After launching SX4 in the A3 segment, it eyes SUV market. Maruti is not new to this segment, earlier it tried in 2003 with Grand Vitara. The 2003 Grand Vitara battled with Hyundai Terracan, Ford Escape, Mitsubishi Pajero and Chevrolet Forester. None of these SUVs made great strides in India. Infact by that time, when D was yet an alphabet and not an automotive segment Maruti Suzuki upgraded the vitara in the same year and launched India’s most powerful (166bhp) SUV of that time. Grand Vitara was sold not thru dealers but by separate marketing time that too not boosted its figures. The Vitara was viewed as an overpriced car also its link with India’s top economy car manufacturer spoiled Vitara’s future. Grand Vitara was discontinued last year. Now Maruti feels Indian customers has become more mature and also the SUV market is growing fast in India. Maruti Suzuki will roll out its new Grand Vitara or Escudo soon. This SUV will come to India via CKD route. 

Engine and Powertrain:                                          

In United Kingdom, Suzuki offers the new grand vitara in three engine options – 2.0L and 2.7L petrol and 1.9L CRDi (DDiS-Diesel Direct injection System). For India 4cylinder, 16Valve, 2.0L engine which produces 138hp and a maximum torque of 183Nm in 4000rpm may be offered. Unlike the Maruti Suzuki‘s 7 seater SUV Grand Vitara/escudo XL-7 is powered by 154bhp and 166bhp engine, the new Vitara/escudo is a 5 seater and weighs 230kg less than its predecessor. But the new vitara’s/escudo’s power to weight ratio is lesser than the segment leader Honda CR-V (Suzuki has to bring its 145bhp, 193Nm motor to improve this). 5 speed manual and 4 speed automatic may be offered in India. A reason to worry about the new Vitara is its refinement is found bad in whatcar road test Suzuki claims fuel efficiency/mileage figure as 11kpl for manual transmission and 10.5kpl for new Vitara’s AT variant. Here is a reason to believe Suzuki’s words, Maruti’s Grand Vitara’s XL-7 returns 7-8kpl. 

Styling and Engineering:

This is a compact SUV no intimidating look or no sharp shoulder lines in the new vitara too. In the design area it’s very simple to give verdict, if you liked Vitara’s predecessor, you’ll like the new Vitara too. Same, if you don’t like the previous Vitara.

New vitara is a sharp little truck. Positives include the honeycomb grille, clearlens headlights, wheel flares that impart a sense of power, and simple yet attractive body lines. An aerodynamic roofline leads to a discreet tailgate spoiler and the spare wheel is retained on the rear door.  New Vitara features larger rear combination lamps that integrate into the thicker “C” pillar design. Access to the cabin is easy; the boot has a side-hinged door (similar to the Ford Endeavour). A clever piece of Suzuki’ engineering can be felt in the tailgate. Opening to a full 90 degrees, the gas strut for the side-hinged tailgate has a two-position stop. The first stop at about 65 degrees ensures that the tailgate – with its protruding spare wheel – does not accidentally swing into the path of passing traffic. At the same time, when the tailgate is in the intermediate position, the right hand tail-light is un-obscured while illuminated at night – a useful safety feature.

The predominantly black interior uses bold silver highlights and circular motifs, while the seat materials use geometric designs and surfaces: high quality materials pleasing to the eye and touch. Comfortable cloth seats, and brushed aluminum trim breaking an otherwise all-black interior are pleasing to the eye but the gauges could have been positioned well. 

Because of the low central tunnel, the new Grand Vitara provides plenty of leg- and headroom in both the front and back seats, and five adults can sit comfortably. The cabin is not so noise free, you can feel engine noise and wind noise inside the new vitara though the cabin is free from road noise, according to whatcar. The rear seats fold in half and tip forward to create extra load space, but they can’t be removed unlike the other SUVs. With rear seats raised the new Vitara offers 398L of boot space and it offers 758L when rear seats are folded. 

Ride and Handling:                                          

Ride and Handling characteristics are according to the test drive on new Grand Vitara by the Whatcar magazine. 

The Grand Vitara’s four-wheel-drive system carries four modes (all in a dial under the temperature control) for nearly all types of situations. The 4H mode is for navigating the highways and byways of everyday driving. The 4H locking mode locks the center differential when conditions get slippery. The 4L Lock mode is for tackling seriously muddy, rocky hills. In this mode the differential is always locked and will help to descent the muddy hills. The fourth mode is Neutral, which allows you to tow the vehicle on all four wheels without racking up mileage. 

New Grand Vitara’s ‘built-in ladder frame’ construction when compared with the body on frame design of the predecessor permits lower floor heights, in turn lowering the centre of gravity despite the high ground clearance of 200mm. 

New Grand Vitara’s handling characters are good with Mcpherson strut suspension at the front and Multi link type at the rear. The brakes are ventilated disc at the front and leading and trailing drum type at the rear. If offered in India this must be the only D segment SUV with drum brake at the rear which will easily make the buyers to keep distance from the new Grand Vitara. New Grand Vitara also falls in its Ride characteristic – the ride does not give any confidence to the new Grand vitara’s rider. 

Safety and Special features:

Similar to the other SUVs, the new Vitara features side impact beam, ABS with EBD and Airbags for the safety of its occupants. Special daytime running light is an added feature in the new Vitara. The new Vitara’s reinforced cabin design directs the force around the cabin in case of a collision and thus protects its occupants. The new Vitara follows the unique fate of the Indian SUVs chance of getting a traction control or  Vehicle stability control system for the Indian Vitara is low.

New Grand Vitara’s features include power windows, locks and mirrors, remote entry system, adjustable steering column, steering wheel controls for audio and cruise, three 12-volt power outlets, front and rear automatic climate control, cargo cover, outside temp and fuel consumption gauges and audio systems. Suzuki is showing keen interest on its vehicle security, surely a welcome development. Maruti has embedded immobliser for its existing line up. The new Grand Vitara will also feature advanced security system. 

Price and the Launch:

Though, it is believed that the new Grand vitara will be priced in the range of Rs 16 and Rs 17 lakh Maruti always surprises its peers and buyers through aggressive pricing. But for the new grand Vitara the magic is inevitable to sell against much superior SUVs like Honda CR-V. Maruti Suzuki’s brand name and its wide service network also may push the sales of new Vitara. The new Grand Vitara is expected to hit the showrooms within the next two months. 

Customers expectation from Maruti:

Maruti Suzuki is a company which always understands and absorbs the changing trends also it’s the one which is very serious about its customers. Maruti’s entry level SUV the gypsy still rules the Indian roads. Now, Maruti’s die hard gypsy customers wish a new one from it. This is the right time for the Maruti to consider new Gypsy when Mahindra’s Bolero is hitting incredible sales figures. Will the Maruti listen? 

Maruti’s Line-up:

According to autocar, Maruti Suzuki is planning 12 model ranges on four platforms for India by 2010. The future launches will feature the next generation M and K series engine replacing the existing F and G series engine. Maruti might launch a diesel variant of its existing line up (zen,wagonR, Alto,omni,versa or SX4). Esteem may replaced in the form of three box swift that will get the Fiat’s Multijet engine and it will be launched by January 2008. New WagonR plus and an alto successor is also on its cards. Maruti Suzuki hopes to sell 10 lakh vehicles by 2010(20lakh cars will be sold in India in 2010) with these models.

Leave a comment

Your email address will not be published.