Mahindra to launch 450outlets of First Choice

The service outlet scheme from Mahindra &Mahindra in India will get additional outlets numbering 450 in another 4 years. The existing 9 outlets are not sufficient enough to meet the demand, felt the company and the move comes after the period of two years, said its chief operating officer. The outlets may arise out of company’s own or on franchise basis, he added. The First Choice is M&M’s 100 subsidiary and a part of chain activities of multi-car workshops across the country. He further stressed the quality-oriented service outlets in a bid to offer the very best in the industry to meet the time and money of the customers. M&M’s growth stint till June has been 80% compared to the dismal show in last two years. M&M delivers a monthly volume of 20000 utility vehicles and he expressed the hope to increase this number in coming months. Recently the company announced its new scheme called Independence Day Promotion.

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