A resolving move from the British car maker Aston Martin Lagonda for instilling the sports pleasure into India seems certain. With the model for India yet to be decided, negotiations are on with the local dealers for the formal launch of the car, said an official spokesman over phone.
Amidst the downfall in the industry in 2009, luxury cars shone bright giving hope to the makers better fare in the Indian market. BMW secured a growth of 28% during the fiscal year(2627 units) Audi 977 units @ the growth of 61%. Mercedes-Benz India met the dismal show with the fall in its sale to 2% by selling 2478 units. Observers see the mind set among the buyers who switch their loyalty to the brands and the new comers take advantage of this.
Luxury sector in two wheelers too promised a lot as Harley-Davidson launched new ranges of its bikes as well as Ducati furthering its flock to the areas of the country. With the opening of second showroom in Gurgaon, Ducati sketched its operation to other cities like Kolkata, Bangalore.
The luxury car segment oscillates towards the new ones because the customers look forward for exclusivity. This paves way for the new comers in the industry to thrive on more potential. This where Aston Martin forges ahead, targeting the new buyers who shift their brand stature. Aston Martin had been with Ford Motor till 2007 until it was taken over by David Richards and John Sinders (businessmen) in a joint bid with Investment Dar and Adeem Investment (Kuwait) for $848 million. India is a part of the company’s expansion activity by which it has already made presence in China, Russia and West Asia.