Tata Motors which is being criticized for poor quality in its products in domestic market faced a major upset when JD Power and Associates quality study adjudged Tata Motors as the worst performer among the 23 passenger cars in South Africa. The vehicles were compared on the basis of initial quality feedback given by customers. German auto giant BMW topped the list as the best quality brand in the passenger vehicles segment. BMW cars reported only 142 problems per 100 vehicles, the lowest in the segment. Tata cars reported as many as 567 problems per 100 vehicles — the highest for the segment. The score of Tata vehicles was more than double the average passenger vehicle score of 245. Tata Motors sells its hatchback Indica and sedan Indigo in South Africa. Tata’s other offerings TL pick-up and Safari SUV were not ranked because of small sample sizes. Tata has been rated low in Customer Satisfaction, Quality Index by various studies in recent years. Tata Motors is currently working to acquire european luxury marquees Land Rover and Jaguar where customers demand on quality is quiet high. Tata Motors please pay attention!
JD Power Initial Quality Study said its annual study was a customer-driven measure of problems experienced in the first three to seven months of ownership. It examined 228 problem symptoms across nine factors, including exterior and interior, entertainment, driving experience, controls and displays, features, heating, ventilation and air conditioning, engine and other problems.