It is hard to see such a happy president these days especially when higher interest rate hurts the most auto makers. But this man Mr.Peter Kronschnabl, President of BMW India have many reasons to smile. BMW India has sold 1387 beamers in 2007 well beyond its expectations and it has started 2008 in a grand way. The company has already sold 490 cars in the first two months of 2008. BMW sedans and SUVs have already become market leaders in their respective segments. For the year 2008, BMW hopes to sell 2,000 units in the India and by 2009 0r 2010 it hopes to beat mercedes and clinch the top position.
We spoke with Mr.Peter and he shared with us the secret behind the BMW success in India. He told us BMW is very much committed to give Indian customers the same international experience enjoyed by western customers. Soon you can buy the new beamers at the same time when your european counterparts gets the opportunity. “BMW is trying hard to decrease the time taken between the Indian and International launch of their future products” Peter said. Whether BMW will bring the Mini brand to India? curious to know the answer for this million dollar question! just watch the interview.
Interview with Mr.Peter Kronschnabl, President of BMW India