Tata Motors has found the ways to enter the Taxi field pushing Logan behind. The fleet operators, after driving home the fact of Indica, now feel that Logan is not feasible on the aspects of spares being in demand. Another reason quoted was the bleak future in the Renault-Mahindra JV. This was explicated by the CEO of Meru Cabs, which was to purchase 200 Logans this year and the order went in favor of Indigo.
Already the cabs have 50% of its cars in Indigo XL. Customers’ satisfaction is also taken into account in this regard, he added. In the radio cabs, Indigo XL dominates with 70%share in market. All the prospective orders meant for Logan have now gone to Tata Indigo. M&M is tightlipped in this regard and is compensating the information with a brief time slot.
SIAM survey indicates that in January alone 7258 units of Indigo were sold, making an increase by 82% from that of January 2009. Logan, on the other hand, could sell just 597 units in January making the sale in April 2009 –January 2010 to 4444 units, a fall of 60% against the previous year’s tenure.