Indian Manufacturers in foreign soils

When many of us prefer Honda’s and Suzuki’s over Tata and Bajaj, we fail to notice Indian manufacturers are making great strides in many parts of the world. Tata, Mahindra & Mahindra, Bajaj and TVS begins to attract customers across the world not just in under-developed countries but also in developing countries and developed countries.Unlike chinese manufacturers, indian manufacturers does not make any copycats and they are not facing any litigation. Apart from the trucks where it’s a world leader, Tata’s passenger car division is making its own mark in world automobile market. Tata sold its indica in europe till 2005, it sells indica’s, indigo’s, TL sprint, sumo’s and safari’s in most parts of africa and south america. Tata plans to make a comeback in europe and it is building a assembly plant in thailand. Tata motors also plans to debut in Russia. Mahindra has joint ventures to sell its vehicles in South Africa and Europe, and a local distributor in Malaysia. It has manufacturing facilities in Uruguay, and will soon set up plants in Egypt and Russia.Soon it plans to enter the toughest american market. Bajaj Auto which already has a significant presence in colombia and most of the asian and african countries such as Srilanka,malayasia, bangladesh,guatemala, Indonesia and south africa is planning to roll out pulsars in iran. Bajaj auto is one of the largest exporters of three wheelers. You can find bajaj’s three wheeler even in europe and Unites States of America. Bajaj Auto has said in the past that it would like exports to touch the 10lakh mark by 2010 and be a significant part of the overall revenue. Today, exports are close to 20%(Rs1700crores) of the company’s total revenue. TVS motors has built a plant in Indonesia and has already rolled out a step-thru in that market. TVS plans to use the indonesia plant as its manufacturing hub for exports to Malaysia, Vietnam, Thailand, Myanmar and Cambodia. Ok let’s stop the excitation! will Tata and Mahindra be the next Toyota or Honda, are Indian manufacturers are really making waves in western markets or is it just media hype? do they have potential to match the mighty Ford’s, Honda’s and yamaha’s. Hereafter,we will try to cover all the movements of Indian manufacturers in foreign soil!

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