Sensing the situation, Honda plans to advance the launch of its much expected car Brio. Honda which showcased brio few months said that the car would hit the market in september after the launch in thailand. But the japanese manufacturer seems to have advance brio launch date to pull customers away from etios – which is set to launch in April. Remember, a day before the Toyota launched etios, Honda showcased the Brio to the world.
Honda could launch the Brio on March 17th. However the deliveries of brio will begin only by August – September. Honda may start inviting bookings few months before the launch. Brio is expected to be priced around Rs4.5 lakhs. Creating the hype, piling up the orders and delivering it later seems to be the new mantra of all automakers.