Honda readies for the launch of 110cc bike

The Indian roads will a new see a new find from Honda Motorcycle & Scooter. The 110cc bike is expected to roll down in the current fiscal as a ‘full-fledged’ at an affordable pricing(Rs45000) Though coming under 100c segment, this bike will be known for its sporty nature and style, said the company official. The company has already created sensation with “Stunner” the 125cc bike in the charming way and now has been on the verge of sporting a healthy and attractive competition against the leader Hero Honda. The new bike will be bracketed with Hero Honda’s ‘Splednor’ and ‘Passion’ and Bajaj’s ‘Discover’ all putting the total number of units to 3.5 lakhs of which Discover constituting some 80000 units.

It is HMSI’s mission to concentrate on fun biking than commuter biking. The company’s target for this new bike is the working youth, and it is expected to grab 40000 units a month, backed up with the Honda image. This is one among the reserves from HMSI for the ensuing fiscal along with a new bike next year and another one in the subsequent year, probably in the 150-200cc ranges. HMSI is running its show with full confidence ever since it launched its Unicorn (150cc) only to shaken Bajaj’s Pulsar. Since then there has been no looking back for HMSI until it encountered another success of sporty bike in its Stunner. Hence it  is no wonder to see that the siblings too are crafted in the same spirit.

HMSI is slowly recovering from the labor problem it faced in October, when the production was hit largely, resulting with the dip in sales. Now the situation has revived and is expected to hit the news again with full production. The company anticipates to feed some 1.25 million bike likers in 2009-10 and has changed the gear for the future needs. The two-month trauma has set in the company into full confidence to compensate the loss incurred during the festive phase. Now the long term mission is to expand for future capacity and is estimated to fulfil 1.5 million units in another three years. For this there is a search for an expansion unit from places like Manesar, Haridwar or Pantnagar in Uttarkhand.

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