Harley Davidson buys MV Agusta

MV Agusta which was earlier tipped as Tata Motors next prey in Europe found a new suitor. Harley Davidson America’s cult bike maker has bought privately-owned Italian motorbike company MV Agusta for 70 million euros, including 45 million in debt, buying 95 percent stake from the Castiglioni family. MV Agusta Group has two families of motorcycles: a line of exclusive, premium, high-performance sport motorcycles sold under the MV Agusta brand; and a line of lightweight motorcycles sold under the Cagiva brand. Motorcycles are the heart, soul and passion of Harley-Davidson, Buell and MV Agusta,” said Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer. “Both have great products and close connections with incredibly devoted customers. The MV Agusta and Cagiva brands are well-known and highly regarded in Europe. They are synonymous with beautiful, premium, Italian performance motorcycles,” Ziemer said. Harley-Davidson plans to continue to operate MV Agusta Group from its headquarters based in Varese, Italy, appointing a new CEO and revamping model production..

Leave a comment

Your email address will not be published.