Ford to launch small car tomorrow

Tomorrow, the Indian automotive will witness the launch of much anticipated car. If not for you, then atleast for Ford fans. Yes, the most expected small car from Ford codenamed B517 will be unveiled on September 23rd. The small car will come both in petrol and diesel variants. The small car will be priced competitevely and will compete against the Maruti Swift. The CEO of Ford Alan Mullaly will unveil the car. But why now? when everyone expects the car to be launched in 2010. Rewinding the history, Ford was never part of Auto Expo where every auto maker loves to showcase their new babies. Hence the management might have felt the festive season would be auspicious time for the launch of small car. Ford is betting heavily on the success of small car. Sources close to Ford says that the small car has come really well. It is spacious and is powered by an 1.2L engine and 1.4L diesel mill. Ford sources are telling us that the small car is going to be priced very competitively as Ford has ensured cost cutting at every stage.  The arrival of Ford’s small car would sound death knell for its competitors.

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