Ford, the world renowned car manufacturer, is on the verge of initializing its market strategy with its small car @ Rs3 lakh+ targeting the markets of China, India, South America and Eastern Europe. The multi-marketing strategy of Ford is to impress the customers of these countries as well as promoting B(small) segment cars across the nations.
The core regions would be Asia-Pacific wherein the increase might be 15-45%. However, the proposed small car will pose a different look to the one made by Ford for 2010 with a minimal linkage in product development system, according to its official. He was non-committal on the proposal as it echoes the ones from Hyundai and General Motors. It is to be noted that this is the first ever venture from Ford to step into the small car segment at a remarkably low price. In this respect Ford is another company to join Hyundai and GM in the bid for securing high volumes in low cost cars of Indian market.
The envisaged model will carry 80% localization and offer the cost-competitive aspects. Ford, however, has chalked out its plan to have more than one car for the small car segment to feed the wide Indian market, according to the official. The investment for this small car plan is around $500 million for manufacturing units.