Ford India has launched a limited music edition model Ikon IKool. Ford Ikon Ikool music edition features include –
* i-Pod compatible Sony MP3 Player with front round speakers and hi-wattage rear oval speakers,
* Nokia Bluetooth hands free kit
* sporty leather vinyl seat covers,
* anti-theft system with remote entry and IKool decal on front fenders.
The IKOOL limited edition is priced at Rs5,08,990, or Rs31,990 higher than the base level price (ex-showroom, New Delhi). The model is available in new colour – copper rust, along with other popular colours such as jeans blue, paprika red, panther black, platinum and diamond white. Scott McCormack, vice president marketing sales and service, Ford India, said, ”With the current economic growth in India and greater job opportunities available, the upwardly mobile young generation of today has higher disposable income and is conscious of the choices they make.”