Ford Fiesta & Autocar India’s New Mileage Marathon

Autocar India and Ford Fiesta’s Duratorq TDCi have done it again!  The two have partnered to establish yet another record-breaking feat, Bangalore-Mumbai Mileage Marathon on a single tank of fuel. In doing so, they have set a new mileage record of 33.4 km/ litre under real road conditions.  Autocar India’s team of three drivers drove the Ford Fiesta 1.4-litre Duratorq TDCI diesel for a distance of 996.7kms between Bangalore and Mumbai using only 29.8-litres of diesel. The Ford Fiesta used for this Mileage Marathon did not undergo any modifications or changes. The drive was flagged-off from Ford’s dealership Metro Ford in Bangalore on 16th of February 2008. The car’s fuel tank was topped up and sealed at the start. A team of experts from Ernst & Young and Motor Sports Association of India supervised and audited the challenge.  Recording an average speed of 46.5kph, the Fiesta took 24 hours & 20 minutes to cover the distance. The Fiesta encountered different terrain – from the great Golden Quadrilateral, to patches of bad roads, traffic jams and the occasional stray cow! This ensured that the car was driven in real-world traffic conditions.  Scott McCormack, vice president, Marketing, Sales & Service, Ford India, flagged-in the cars on 17th February, at SC Ford in Mumbai.   ”I am extremely excited that Ford Fiesta is part of this record breaking initiative, more so because this Marathon has been on real Indian road conditions. This is further endorsement of the quality and efficiency of Fiesta’s modern and superior Duratorq TDCi Diesel engine and Ford’s world-class automotive technology. Always known for great performance and handling, Fiesta Diet Diesel boasts of unmatched mileage that can exceed customers’ expectation and benefit them hugely.”

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